MRA Research, the specialist research division of MRA Marketing, has recently boosted its team with the appointment of a Research Development Manager, Anna Eriksson.
Eriksson has worked in market research and insight since 2003, and has joined MRA from a market research agency that specialises in the construction and home improvement sectors. In her most recent role she was responsible for driving research growth and revenue through marketing, lead generation, PR and strategic partnerships. Eriksson also has over five years’ experience of managing and delivering market research projects and researching, writing and editing market reports and articles.
Managing Director, Lucia Di Stazio, said: “2018 was a very successful year for MRA Marketing - we’ve continued to grow and as a result have been able to expand the team across the business.
“Research is the foundation of our integrated strategic PR & marketing programmes, so it’s particularly pleasing to see the research division being strengthened with new appointments. We are progressing some exciting ideas on behalf of both new and existing clients, and look forward to continued growth in 2019.”