Leading power tool manufacturer Makita UK has launched a television advertising campaign to promote its leading 18V and Twin 18V LXT cordless garden machinery products.
As well as introduce new customers to the LXT range, the advert aims to drive demand for cordless products by educating end users about the benefits of the LXT platform.
Makita’s 18V LXT battery platform offers a ‘one battery fits all’ system, with a choice of 18V or Twin 18V (36V) models available to suit a wide range of outdoor tasks. This means that the same LXT batteries can be used to power the entire Makita range of over 70 LXT cordless garden machinery models. Once invested in the system, it is easier than ever for end users to switch between tools and tasks effortlessly.
Running across television, online and social media, Makita’s ‘One Battery Fits All’ campaign will demonstrate the ease of transition between garden equipment and the flexibility this offers to users. Makita is also using this platform to promote its latest redemption scheme; from 1st February 2021, end users have the opportunity to start or expand their cordless range by claiming free 18V LXT lithium-ion batteries or body only LXT blowers with the purchase of selected 18V and Twin 18V (36V) machines.
With the inclusion of this strong sales promotion message, the multimedia campaign is expected to drive demand for dealer and merchant partners in the lead up to peak garden season.
Kevin Brannigan, Marketing Manager at Makita said: “The demand for cordless products is ever growing and our television advertising campaign will showcase the benefits of our LXT battery platform to a wide audience at a time when garden maintenance is high on the agenda. We have invested into television advertising to demonstrate to end users how Makita’s cordless machines offer the versatility, usability and quality needed to tackle any gardening task with ease.
“We hope dealers and merchants will be able to build on this by starting a conversation with their customers about the benefits of investing in our ‘one battery fits all’ system – which could generate regular, repeat business from those looking to expand their existing collection of Makita LXT machines.”
Makita’s television advertising campaign is now live and will be aired on a number of channels across the coming weeks. To find out more about Makita and its range of cordless garden machinery visit: www.makitauk.com
