Renewable heating manufacturer NIBE announced that it has promoted longstanding employee Robin Adderley to the role of sales and marketing director.

With a total of 20 years’ experience in the heating and plumbing industry – including almost seven years at NIBE – Mr Adderley first joined the company in 2009 as a technical sales engineer, before taking on the role of national sales manager three years ago. As sales and marketing director, he will head up the company’s eight-strong technical sales team, which spans the length and breadth of the UK.

Robin’s new role will also see him developing and executing a high-impact sales and marketing strategy. This will focus on building and maintaining NIBE’s position as a key industry player, and driving sales across its market-leading portfolio of air source, ground source and exhaust air heat pumps, biomass boilers and solar thermal collectors.

NIBE managing director Phil Hurley said: “I am a firm believer in nurturing talent from within the company, so it is really positive to see someone who has been with NIBE for such a long time flourish in this way. Mr Adderley’s knowledge and passion for the industry – matched with his strong background in sales and marketing, and the fact that he knows the NIBE business inside out – means there couldn’t be a better person for this role.”