As its Design Hub gains momentum, Virtual Worlds has welcomed Lianne Hornby on to the team in the role of Design Executive.

In this newly created role, Hornby will use her passion or and knowledge of interior design to assist with various design projects coming under the Design Hub umbrella of services.

Launched earlier this year, the Design Hub offers a bathroom and kitchen design service for retail showrooms who are in need of temporary support to cover holiday or illness or to plug an immediate skills gap.

Having been with Logicom for six years, Hornby is already very familiar with the Virtual Worlds software, working first as part of the Customer Service Support team and latterly as a Quality Assurer.

This experience, along with her involvement in creating marketing images and training resources for the past two years, means she is well placed for this new position.

Hornby will work under the guidance of Head Designer Lauren Sutton, assisting with a range of projects, including a new lead generation campaign targeted at consumers to drive leads into showrooms, collating feedback and analytics on their 4D experience.

Sutton said: “It is our mission to build a team of experienced and passionate designers to better support our retail network.

“Each design created is intended to be inspirational and is quality-approved by myself to ensure the best chance for the retailer to convert their opportunities into sales.”

Commenting on her new role, Hornby said: “Design is always something I have been passionate about since I started at Virtual Worlds and I am looking forward to using my new qualifications in interior design.

“I’m excited to be given the opportunity to progress and help within a newly formed area of the business, helping showrooms and manufacturers with their designs.”