Every project is different, so when installers enter a builders’ merchant, they have a host of considerations in mind for each individual job they are working on. Fortunately, there are products out there that can offer what installers and their customers need, but sometimes finding the one that ticks all the boxes can be a challenge.

By having a good knowledge of what’s available, plus an understanding of the new products entering the market, merchants can really add value to their customers’ business. In fact, a merchant’s knowledge of what’s on offer and advice on what works best can mean the difference between making and missing a sale.

Take a homeowner looking to renovate their property, for example. Undoubtedly, they’ll be asking their builder for products that will look their best for longer. In these instances, merchants can help by recommending construction materials that are durable and robust. This means installers can help ensure the job looks good for as long as possible for their client, keeping the customer happy and ensuring their reputation remains intact.

Saving time, but still delivering great quality results, is also key for your customers, so it’s beneficial to be aware the latest products that are quicker and easier to install.

Understanding the benefits of individual plasters, and the way they can meet specific requirements, can really help merchants recommend the right product for the job, provide effective guidance to fully support installers, and ensure a happy homeowner.

Harjit Sandhu is domestic sector manager at British Gypsum.