SIG Roofing has opened a ‘flagship’ branch at a new location in Luton.

SIG previously had a presence in Luton, however this new branch aims to offer an improved range and experience for customers.

Commenting on the new branch, Iain Prince, Regional Director for North London, explained the choice for the new site: “Luton was the right place to open a new branch. Its size means we have the opportunity to stock a broader range as well as the new Solar offering. This, combined with its location just off the M1, made it the perfect site for servicing the wider area.

“From a business point of view, there’s plenty of customer opportunity. The demand for product is here with plenty of projects coming through. Being larger also means Luton will be able to support our smaller branches further away in terms of stock holding.

“It’s a win-win as local customers get the full SIG Roofing range, while nearby branches are able to confidently discuss products they might not have had access to before.”

Heading up the branch is Manager Jonathon Linford. Having started working for SIG three years ago as a yard operative in St Ives before becoming Branch Manager, Linford helped the branch grow from strength to strength. Something that made him the perfect candidate to become the manager of Luton.

For Linford, the chance to help lead from the front at Luton is an exciting prospect. He explained: “Obviously I’m a little nervous about the launch but I’m also very excited about what’s to come. I’m happy that SIG have placed their confidence in me. My team and I have been working overtime in preparation for August.”

Recognising the diversity of the area, the team at Luton includes multilingual staff members, who will be on hand to ensure members of the community can benefit from the services on offer at the branch.

To help establish the new branch, a Trade Day will take place on 12 September, where customers will have the chance to meet and speak with suppliers to understand more of the products available.