Soudal has announced a promotional drive allowing Fix ALL customers to share of a £40,000 prize pot, this summer.
The Fix ALL £40,000 Cash Giveaway aims to provide an opportunity for distributors to drive excitement and further increase demand of Fix ALL products.
The promotion, which applies to triple packs of Fix ALL lines, is supported by a nationwide advertising campaign, which includes Soudal UK’s first ever TV advert – to be air across Sky channels & Eurosport – as well as social media influencer campaigns, mass outdoor media, and pitch-side displays during Championship & Premier League football matches.
The triple packs are available for three of Fix ALL’s best-selling product lines: High Tack, Crystal and Turbo. The format aims to ensure stockists increase transaction values and volume at the trade counter by offering an incentivised upsell from standard packs.
In total, there are eight cash prizes up for grabs. A grand prize of £20,000, followed by one prize of £10,000, another of £5,000, and five chances to win £1000. To participate and be in with a chance of winning, end-users must enter online using a unique promotional code found on the rear of every Fix ALL triple pack.
The prize draw for the promotion will take place in April 2024. All prizes will be awarded to the winners at the location of the winning purchase, allowing the winning branches to be part of the celebrations.
Merchants can request a range of free point-of-sale (POS) material, for any level of participation in the promotion, to take advantave of the campaign.
The promotional product is packaged inside cardboard sleeves, meaning the promotion will not contribute any additional and unnecessary plastic packaging. Soudal has also increased the number of premium metal display stands available for the promotion.
Furthermore, Fix ALL cartridges are now made of up to 80% Post-Consumer Recycled (PCR) plastic. This is a step towards limiting the amount of virgin plastic required to produce new packaging.
For a number of years, Soudal has been transitioning hundreds of product lines into PCR packaging, working towards making it a new standard for cartridge- and bucket-based products in the construction industry.
Jonathan Tanser, Marketing Manager at Soudal UK, explained: “We are thrilled to announce our biggest-ever end-user promotion and marketing campaign, with the much-anticipated return of our Fix ALL triple packs.
“Our dedicated merchandising team and area sales managers are readily available to provide exceptional support across all aspects of merchandising, branch training, customer demonstrations and trade mornings to drive additional sales.”
