Surface Ceramics announces the UK launch of a new collection of designer-led porcelain by FLORIM STONE of Italy, one of Europe’s market leaders in worktop design and innovation.

FLORIM STONE is a truly specialist porcelain that combines visible aesthetic prowess with excellent performance and the most advanced technology processes available.  Creative versatility is the hallmark of FLORIM STONE, a company founded in the heart of the Italian ceramic district over 50 years ago and boasting proven industrial expertise. 

Italian design is renowned the world over and this is very much reflected in FLORIM STONE.  This luxurious porcelain product boasts a vast spectrum of totally original finishes, colours and patterns to offer complete freedom of design that is sure to satisfy the tastes and style of the most discerning of designers & consumers.

Creative input is not the only highlight of FLORIM STONE.  It is also 100% functional in every respect as unlike existing worktop materials, such as quartz & marble, FLORIM STONE is virtually indestructible.  Together with its competitive pricing structure, this makes FLORIM STONE an ideal choice for contemporary kitchens. 

Using highly specialised digital production techniques perfected & advised on in the UK by Surface Ceramics, the entire finished product – including joins - can be precisely specified in advance to the minutest detail.  This avoids any unwanted variations once installed.  Available in three thicknesses (6mm, 12mm & 20mm that can be built up if required) and in a choice of either a matte or a polished finish, the multiple print options for FLORIM STONE are always consistent - and infinite. 

Based in North London, Surface Ceramics is a family business set up in 2011 by Paul Hogan in conjunction with his sister Jayne.  Paul is an expert stone fabricator with in-depth knowledge of the UK market and a passion for design and innovation that has led to this ground-breaking new partnership with FLORIM STONE. 

Says Paul: “FLORIM STONE has huge growth potential in the UK.  In my opinion, its plethora of creative design options far exceed anything else currently available for stone worktops.  Add to that its price point - and all its practical advantages - and we are confident that we have a very distinctive offering for the kitchen”

Surface Ceramics are marketing the FLORIM STONE collection exclusively via top end kitchen studios & end use specifiers throughout the South of England.