Warwickshire based Triton Showers has invested an initial six figure sum into an update of the brand and development of a national advertising campaign, which is set to air in customers living rooms this autumn. The first shower company in the UK to embark upon activity of this scale, this bold move will see the market leading manufacturer launch a TV commercial on ITV, Channel 4 and Sky.
As part of its ongoing commitment to remaining the very first port of call for the shower needs of installers and their customers, Triton’s innovative advert brings the new ‘See you first thing Britain’ ethos to life across the nation’s screens.
Depicting the morning shower routines of three very different characters, the commercial will be accompanied by digital advertising and an interactive online app, which encourages users to discover their own ‘First Thing’ personality and range of products available.
In line with the campaign, the manufacturer is also set to activate a trade counter promotion, which helps installers make the best first impression. Running from Monday 4th September until Friday 27th October, those who purchases a Triton shower from one of 2,000 UK locations will be eligible for a free car or van wash. Simply email a photo of the receipt or invoice to receive a voucher to redeem in IMO/ARC car washes up and down the country.
To accompany the campaign and product launch, Triton has also introduced a re-designed and fully comprehensive brochure. With a ‘help me choose’ section, and technical information, the guide offers a complete overview of Triton’s full range, from digital showers through to shower accessories, providing an all in one resource for all users and marketplaces.
David Tutton, Managing Director at Triton Showers commented: “As a business it’s a really exciting time for us, with lots going on to reinforce our position as the number one shower brand in the UK. The scale of this activity reflects our growing dedication to meeting the ever-changing demands of the market and helping both installers and their customers to get off to the best possible start, first thing in the morning.”