• Designed to protect wallpapers, painted, lacquered or sensitive surfaces • Low tack and clean removal • Ensures sharp edges and a professional finish • Available in 24/36/48mm x 25metre
In the last 3 years, the construction industry has experienced significant and ongoing challenges including reliability of supply chain, delays in freight, rising production costs, increased freight costs, additional taxes including the change to white diesel, the plastic packaging tax and the list goes on and on and on..
Some manufacturers have turned to practices such as shrinkflation and skimpflation, compromising the value of products delivered to the Merchant. This in turn has a positive impact on the balance sheet and may protect your margin for a while but what are the long term implications and more importantly, what happens to the quality of the final job and the happiness of the customers’ customer? After all it’s a good job well done, and remembered further down the line that gives the builder, decorator or plumber the personal referral that enhances one’s reputation and builds a reputable business and in Ultratape’s case, reputable brand.
Like all downturns, the current climate requires a medium and longer term approach.
As a trusted supply partner within the merchanting and construction industry Ultratape have taken a different approach. Quite simply put, we believe cutting corners compromises quality. Once a supplier, merchant, or tradesperson has chosen this perilous path downhill, it can become difficult to maintain a brand or reputation.
So what have Ultratape done I hear you say? The NEW SENSITIVE MASKING TAPE you see pretty much sums it up.
Consumers and customers still want premium quality products at an affordable price.
Ultratape’s solution is rather than have customers paying the expense of a 50m product that by definition is a Premium product and not needed in all decorating applications, they have reduced the length of the roll and priced accordingly e.g. think of the ½ used rolls of masking tape sat in garages, sheds and cupboards where the price outlayed slowly evaporates, or in this case absorbs dampness and can no longer be used thus resulting in more wasted product and cost.
Ultratape’s newly launched SENSITIVE MASKING TAPE is;
It is a welcome addition offering Decorators Merchants a full range of masking tapes and products including protection films, adhesives, etc from one supplier.
For more information on any of the products in the Ultratape range go to www.ultratape.com or to become a distributor of the Ultratape range, contact sales@ultratape.com and speak to their Sales team.
#CHOOSE QUALITY #CHOOSE SERVICE #CHOOSE ULTRATAPE
