VELUX has appointed Alex O’dell as Senior Market Director for Great Britain and Ireland (GB&I).

Alex O’dell comes from Litelok where he held the position of Managing Director. Previously he was the Regional Managing Director for Dyson in North Asia, based in Hong Kong andTokyo. O’dell started his career in Unilever and holds a PhD in Agronomy.

Anders Dam Vestergaard, VELUX Senior Vice President for Region North & West Europe, commented: “Alex O’dell brings extensive commercial experience managing direct and indirect sales channels, as well as marketing across a range of consumer goods sectors and markets.

“I am delighted we are welcoming him to the GB&I team and I am convinced that he will be a great asset to the regional management team, the GB&I organisation and to VELUX as a whole.” 

O’dell added: “I’m immensely proud and excited to be joining the VELUX GB&I team and my colleagues across N&W Europe. Having been a very happy VELUX customer myself for many years, I personally believe in the power of transforming homes and indoor spaces with daylight and fresh air.

“It was the commitment and passion of all VELUX employees to incredible product design, customer service and sustainability that inspired me to join the business, and I look forward to supporting our colleagues and business partners to engage and delight many more VELUX customers into the future.”

O’dell will be responsible for leading the VELUX sales and marketing strategies across the GB&I markets with installers, dealers, architects, house builders and home owners.