Jonathan Collier, Managing Director at Monument Tools discusses Monument Masters with Adam Callow of Tool Talk.
Monument Masters are groups of trades professionals who work with Monument Tools at every stage of the product development process to ensure that any product launched under the Monument Masters brand is fit for purpose.
There are currently three Monument Masters groups in the UK (Monument HQ Sutton, Birmingham and Leeds) and groups in Milwaukee USA, Australia and New Zealand. There are plans to expand this with more groups in the UK, Ireland and USA.
Once a Monument Masters product is ready for launch, the Monument Masters help with the marketing of the products via true trade reviews on the Tool Talk platform and Youtube. This helps generate a real demand for these new products which in turn helps Monument Tools gain listings in Merchants as the products are already proven sellers.