Marking its 50th year in business, Williams has launched its 50th trade counter, on the Crown Trade Park in West Drayton, London.

This is Williams' seventh new branch in 12 months and it tops off the company's anniversary year.

Branch Manager Lee Townsend and his team welcomed local tradespeople with special offers, goody bags full to the brim, and prize giveaways.

Founded in May 1972, Williams is celebrating 50 years of supplying plumbing and heating essentials, and has been rapidly expanding in the last few years, with West Drayton following hot on the heels of openings in Cambridge, Minworth, Coventry, Oxford, Smethwick and Cheltenham in the last 12 months.

Commercial Director Patrick Skilton said: “We’re very proud to have opened our 50th trade counter, and our eighth London branch, giving our loyal and new customer base another highly experienced team to support them.”