Wolseley launches revamped website

Published:  13 January, 2010

LEAMINGTON SPA: Birmingham communications consultancy firm Switch has completed the new website for drainage product supplier Drain Center, a Wolseley UK group company.

Wolseley commissioned the site last year as the first of two websites from Switch. The national merchant is rationalising its group website systems and the new Drain Center site is the first in the group to be launched with a new look and feel.

Andrew Wishart, client services director at Switch, said: "The brief was to update and invigorate the website for a well-established UK trade brand and to help generate greater footfall across Drain Center's 90-plus branches.

"The site now features a more customer-friendly interface offering the user a choice of more intuitive and visual ways of identifying the products they require and, most importantly, showing how to buy those products."

Jon Hurley, head of digital at Switch, added: "The design solution we put forward had to be delivered on budget and within the parameters of their current back-end systems.

"Another prime requirement of the brief was for the client to have complete control over updating and managing the content themselves, a pre-requisite for many of the sites we are now building."

Wolseley, a worldwide distributor of heating, plumbing and builders' products, owns brands such as Plumb Center, Pipe Center and Build Center.

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