St Ives' latest resident.

Kaldewei comes to Cambridgeshire

Published:  19 May, 2010

ST IVES: Kaldewei, the manufacturer of steel baths and shower trays, has re-located into larger purpose-built premises in Cambridgeshire, expanded and re-structured its team and is planning a re-launch open event for VIP customers and press in the summer.

From this month, Kaldewei UK has a new free-phone number for its prestigious new head office in Cambridgeshire (0800 840 9770). With ample parking and a 4000sq ft showroom, the new middle England address was chosen for its accessibility by road from all corners of the country. 

The new building suits Kaldewei as it befits a design-led, high quality brand and the showroom area will triple in size with approx 30 settings including baths, shower trays, whirlpool baths, installation aids and accessories. 

The seeds of change were sown at Kaldewei last year with the arrival of new managing director, Martin Russell. Since his arrival, he has re-structured and grown the sales and marketing teams. who now each have responsibility for specific sectors to ensure the exact needs of retailers, specifiers, merchants and other key groups are fully understood and met.

The team has been strengthened further with the addition of an office manager and new customer service advisors. Overall, the team has grown by 50% and continues to evolve in line with strategic needs.

"My focus from day one has been to re-engineer Kaldewei UK into a UK business which means being more than an extension of the Kaldewei German head office," said Mr Russell.

"The bathroom sector is different in every country so understanding the market here and re-structuring so we can meet its unique demands is crucial to success. There are already positive signs that the strategy is working and this is still just the beginning for us.

“The 'Open Event' planned for Summer 2010 will present the opportunity for Kaldewei customers and partners to meet the new team and experience the changes firsthand. The event will be attended by senior members of the Kaldewei management team underlining the investment and strategic importance that the company is placing on the UK market,” Mr Russell stated. 

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