Government to advertise Green Deal

Published:  12 March, 2013

The Government is to spend more on marketing the Green Deal, energy minister Greg Barker has said.

The Department of Energy & Climate Change has a budget of £2m to spend on marketing the flagship government scheme. So far it has rolled out a print advertising campaign and created the Green Deal accreditation mark.

Mr Barker said: “We’ve still got a large chunk of our communications budget left to spend and we are determined to make sure we also use the £200m of incentives given to us by the chancellor in the most effective way to drive take up.”

He added that he wanted to work “hand in hand” with the private sector to promote the scheme. He also defended the Green Deal against critics who have said the interest rate under the scheme is too high, saying that it was unfair to compare it with mortgage rates as the Green Deal loan was unsecured.

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