Stuffed fuller than Santa’s sack, the four-month-long promotion features star buys from C.K tools, C.K Magma, Kasp and Avit, with discounts of up to 60%, as well as a brand new Winter Wonderland Gift Scheme.
Guaranteed to put a smile on any customer’s face, the Winter Wonderland Gift Scheme has been introduced to reward customers with fantastic high value gifts. Tiered in Bronze, Silver, Gold and Platinum packages, customers placing orders, up to 12th December, will be rewarded the more they spend. With gifts in the scheme up to the value of £250, including everything from wine and beer hampers to mountain bikes and 32-inch HD LED TVs, Christmas is definitely coming early thanks to Carl Kammerling.
The year’s best selling lines have been packaged into ‘gift’ ideas, along with never before seen products - including twelve ‘special purchase’ items from the Avit, C.K tools and C.K Magma ranges.
Running on a WIGIG basis, these must-have gifts have been selected for their fantastic price points, and include the Avit Plastic Organiser (£12.99 retail inc VAT), Avit Professional Organiser (£19.99 retail inc VAT), Avit Folding Hand Truck (£29.99 retail inc VAT), C.K Autoload Ratchet Screwdriver (£14.99 retail inc VAT) and additions to the very successful torch range, the C.K 8 LED Pocket Inspection Light (£3.99) and C.K 10W Rechargable Site Lamp (£39.99 retail inc VAT).
Making a welcome reappearance into the promotion is the popular C.K Magma clothing items, including a smart Polo Shirt, a premium hardwearing waterproof Body Warmer and brand new items, such as the Baseball Cap and a premium quality Hoodie with an adjustable hood.
Retailers can benefit from free gifts, or pocket further discount, when buying two selected items for a special Christmas price. The fantastic 15 value added products include the C.K tools Twin Pack Saw with free Gel Tape, the Triton XLS Screwdriver and Voltage detector pack and the brand new XT Tape with free C.K Magma tape holder.
Kicking off in September, but with a bumper presale period running now, the promotional campaign finishes on the 31st December, guaranteeing stockists the best deals in the build up to the busiest time of year.
With four levels of promotion available, merchants have the flexibility to choose the package that’s right for them, dependent on their required order levels. All the packages feature free marketing support, assisting merchants in increasing awareness of the promotions and drive those all important sales.
A newly designed consumer catalogue, featuring dynamic studio and lifestyle photography, has also been introduced; grouping products from the promotion into handy gifting sections, including gifts under £30, value packs, toolbox essentials, huge savings and branded clothing. Customer testimonials and a new 30-second consumer video, which can be played in-store or online, has also been developed for the campaign demonstrating the features and benefits of the campaign hero products. These unique, new videos have been created specifically to help drive sell through.
Bringing festive cheer to retailers’ stores, Carl Kammerling has also introduced a striking range of POS solution to influence consumers at the point of purchase. Fully stocked with top products, the Winter Wonderland POS kits include a new Christmas themed reversible countermat/poster and window sticker. An additional leaflet dispenser is also supplied, with 100 consumer leaflets.
With the existing loyalty scheme for Hotbox customers proving extremely popular, a similar scheme has also been introduced for the Winter Wonderland promotion to encourage further uptake and higher spending.
The latest round of the Christmas promotion benefits from the same ‘easy-to-order’ format, as previous seasonal activity – stockists simply enter the quantity chosen on the order form, fill in their details and fax or email back to Carl Kammerling International to benefit from the fantastic savings across the ranges. Online trade accounts can also order the Christmas products from the promotion section of the CKI website.
Vanessa Molloy, brand manager at Carl Kammerling International said: “Christmas is one of the most important periods for our trade customers and we want to support them with competitive price points which help them drive profits. Our Winter Wonderland promotion is bursting with fantastic deals ensuring that there is something for everyone.”
The Carl Kammerling Christmas promotion will run from 1st September until 31st December 2014, with an exclusive presale period running now.
For further information please visit www.carlkammerling.com or call 01758 704704.
