Bradstone is investing further in its Bradstone Assured scheme, with the launch of a new guarantee and a redesign of its customer-facing online presence.
The Bradstone guarantee includes both a 10-year product guarantee and a five-year workmanship guarantee, and will now come as standard on agreed work delivered by Bradstone Assured approved installers. It is free of charge to the customer and is covered by quality-assessed, validated insurance policies.
Accompanying the launch of the guarantee is a redesigned Bradstone Assured web presence. A more consumer-focused design, new engaging videos, simple iconography and a step-by-step process have all been created to maximise homeowner enquiries. Installers also now have more control over their profiles and are able to include customer testimonials, awards achieved and links to social media profiles, as well as having the opportunity to upload up to 15 photos and/or videos of their work.
Toby Stuart-Jervis, commercial director for Bradstone, said: “We’ve continually invested in Bradstone Assured throughout 2014 with our first installer conference in January, the launch of our incentive scheme for members, the recruitment of specialist Bradstone Assured managers and this latest investment to launch the Bradstone guarantee and upgrade our website.
“The history and credibility of the Bradstone brand, alongside the rigorous selection process for Bradstone Assured members, means that homeowners can already trust the quality they will receive through a Bradstone installer. However, the Bradstone guarantee provides the cast-iron certainty that some homeowners are looking for while further supporting our installers with stand-out incentives to sell their services, which ultimately results in additional product pull-through for our distributors.”
Bradstone Assured’s network of approved installers have all met strict selection criteria to ensure only the best and most capable landscaping professionals are recruited.
