Fernox has appointed Mike Bradley as its new business development manager in the North West region.

With almost 15 years' experience in various trade sectors and having held a number of managerial position, Mr Bradley is already becoming an important member of Fernox within its experienced sales team.

Mr Bradley’s early career involved working as a branch manager at Wolseley UK. He then spent four years as a senior account manager for Travis Perkins – picking up extensive managerial experience. Throughout his career Mr Bradley has been responsible for developing new business opportunities, and now in his new role with Fernox, he looks forward to utilising this skill set and absorbing himself in the water treatment industry.

“I’m absolutely thrilled to be joining Fernox,” said Mr Bradley. “The company is the authoritative voice in the market, and has a renowned reputation for producing high-quality chemical water treatments and filters. In my new role I will focus on gaining specification within local authorities and housing associations, while working closely with contractors in the North West region to maintain and create business opportunities for the company. I look forward to building great relationships with clients and customers, and furthering my career here at Fernox.”