It would seem that the show must certainly go on for Bristan’s ‘Shower to the People’ nationwide tour as it continued throughout March to visit Selco branches across the country.
Over the course of the month, Bristan hit the road to spread the ‘Shower to the People’ word among 10 different Selco branches from London to Manchester.
Giving power to the shower, the mini-tour was designed to give customers an exclusive preview of Bristan’s brand new Selco range. With a Bristan-branded van kitted out and members of the team on hand to give advice, installers were able to gain practical experience of fitting and using the showers.
In addition to giveaways and bacon butties, visitors to the ‘Shower to the People’ van were also offered the chance to sign up for Bristan Connect – the industry’s first independent social network which allows plumbers to interact on both a professional and a personal level.
Fiona Bowyer, marketing director at Bristan, said: “Since launching, our ‘Shower to the People’ campaign it has proven a resounding success – helping to not only raise our showering profile but gain a greater insight into our customers and their needs.
“As such, it seemed a natural extension to launch the Selco arm of the tour, providing a fantastic opportunity to highlight our new range of Selco products to installers across the country and also to give Selco staff a chance to get an in-depth insight in to our products. We’re proud to continue bringing power to the shower as we progress through 2015.”
