In order to make online browsing and ordering even easier for its customers, Graham Plumbers’ Merchant has launched its responsive website, compatible with all the leading smartphone and tablet devices.
Noting a 60% increase in the level of customers visiting the Graham website (www.grahamplumbersmerchant.co.uk) using mobile and tablet devices, in the eight months leading up to the launch of the all new responsive website, Graham recognised that the increase in online customer presence would continue to grow and as such, updated its website in response, making it as simple as possible for visitors to view and order online.
The Graham website contains a wealth of information relating to its five divisions – heating, heating spares, plumbing & plastics, bathrooms and tools & materials – many of which can be ordered directly via the website. As well as providing details on money saving offers, promotions and new products, the website provides additional information on Graham’s reward scheme, The Plumbers’ Club alongside links to Channel Graham – Graham’s regularly updated blog, as well as Graham’s showroom website and its online brochure library.
Clare Davidson, part of the responsive team at Graham, said: “Due to the growth in customers browsing online, using their mobile and tablet devices over laptops and computers, it is becoming increasingly important that businesses react to this shift in behavior and ensure that their websites can adapt to their customers’ choice of device. This is why we knew we must react to this demand and give the customers who visit our website on multiple devices, the best possible user experience.”
