Elliotts has appointed a roofing specialist at its new Christchurch branch following commercial success in its first five months of trading, the company says.

Chris Brierley will be responsible for researching the latest roofing products and ensuring the branch stocks the very best products to help people build. He will also advise customers on the right products for their projects.

The move to appoint a roofing specialist comes as the supplier of building products to the trade and public increases its provision of roofing products in response to local demand.

Tom Elliott, the company’s managing director, said: “We are seeing huge demand for roofing products in Christchurch and being an independent, flexible company, we’ve been able to respond to that quickly and give customers what they want.

“Since the opening of the branch we have increased our overall stock by almost £1m and our roofing stock by more than £200,000, adding several new ranges to help people build.”

Elliotts’ Christchurch branch was opened in April this year by football manager and former player, Harry Redknapp. Based on Airfield Way, it is one of Elliotts' biggest stores in the South and aims to give professional builders in the area more convenient access to the quality building materials and trusted advice Elliotts is known for.

If there are construction products or materials that builders can't find elsewhere locally, Elliotts offers its pledge to do its best to hunt them down and stock them in the new branch.