Specialised building equipment supplier, Actavo | Hire & Sales Solutions (formerly Deborah Services Hire & Sales), has appointed Peter Ellis as regional manager of all hire and sales branches in the South East.

Mr Ellis has more than 20 years’ experience in the hire industry, having previously worked for Jewson, Speedy Asset, Hire Station and various other companies. For his new role, he will manage six branches with a team totalling over 50.

He will be supporting the South East branch network throughout the rebrand and subsequently maintaining and growing strong, positive customer relationships between Actavo’s team and client base.

Mr Ellis said: “My decision to join Actavo comes from recognising what a strong reputation the company enjoys in the hire industry. That reputation is based on superior service and equipment.

“Future growth for the merchant industry will be predominantly controlled by the hire of equipment from a substantial customer base, rather than a reliance on sales. I was naturally drawn, therefore, to a firm like Actavo that understands the hire industry and the importance of offering solutions on a returnable basis.

“I am looking forward to helping drive the growth of my six branches, especially with the improved service offering under the new Actavo | Hire & Sales Solutions brand.”

Roger Hastie, CEO Actavo | Structural Division, added: “We need an experienced and knowledgeable hand to oversee the activity across branches located in the South East and Peter is a perfect fit.

“We are confident that his familiarity and understanding of the UK hire industry will help to continue to develop that side of our division, building trust across our southern client base.”

The Actavo | Structural Division encompasses Building Solutions, Hire & Sales Solutions and Event Solutions across the UK and Ireland.