Following the successful launch of its newly updated HiB Novum furniture collection, HiB has opened its doors to its very first showroom – enabling customers to experience the innovation behind each design first hand.

The new showroom, located within HiB’s National Distribution Centre in Tamworth, provides a seamless journey through its Novum collection, which now boasts 10 ranges. Each design is shown in an aspirational room setting, complete with styling, to illustrate the full design possibilities available.

As another big pull, customers visiting the showroom will be able to get a glimpse of the brand new Prima, Duet, and Arc ranges; all of which combine sleek styling and neutral colourways, ensuring broad appeal for the modern customer.

Key features on show include a free, clever 8-way internal storage divider, enabling consumers to more easily compartmentalise their bathroom items, as well as optional LED illumination for the ultimate ‘wow factor’. Visitors will also be able to see the breadth of units and basins sizes, providing real flexibility for their customers.

Ash Chilver, sales director at HiB, said: “As a business committed to developing innovative designs, which are not only beautiful in style but come with many distinguishable details, we wanted to invest in a showroom to allow us to showcase our HiB Novum offer and what it is all about.

“After all, it’s often difficult to appreciate how a design looks and feels simply by consulting a brochure, so by visiting our showroom retailers can see our portfolio and how it may work in their showroom setting.”