AKW has appointed Andrew Crown to the role of sales and marketing director. The company says he will be a driving force behind its ambitious plans for growth and further development of its market position in the care, social housing, retirement and mainstream sectors.
Reporting directly to AKW Group chief executive Paul Massey, Mr Crown will lead a 40-strong sales and marketing team. His responsibilities will include: providing strategic direction for the business; further aligning critical internal functions within product development, marketing and sales; and customer service.
Prior to joining AKW, Mr Crown was managing director at ATAG Heating Technology, where he held full responsibility for planning, building and successfully launching the business to market.
“We’re very pleased to have Mr Crown on board,” said Mr Massey. “He brings with him excellent commercial knowledge and a detailed understanding of the sectors we serve. Both of these are critical to the achievement of our business goals, which include further strengthening our position in our core sectors, gaining greater share in the domestic wet room market and maintaining strong relationships with merchants and distribution partners.”
