Silverline Tools announced as Official Tool Partner of Prudential RideLondon

Published:  28 March, 2018

Silverline Tools, Europe’s fastest-growing tool brand, is now the Official Tool Partner of Prudential RideLondon.

The brand will be a welcome addition to the Prudential RideLondon sponsor family. While Silverline are long-term sponsors of downhill racing world championship team Trek Factory Racing and the UCI Mountain Bike World Cup event in Fort William, it will be the tool brand’s first involvement in road cycling and a mass participation sports event.

Silverline Tools and Prudential RideLondon will work together to support all participants in the build up to, and during, the weekend event. This will include supporting:

  • A new bicycle maintenance service at the Cycling Show (26-28 July)
  • Mechanical support at each start zone in Queen Elizabeth Olympic Park and on-course hubs
  • New event signage across the 100 and 46 mile route to enable riders get help easily
  • Roaming support and bicycle collection vehicles
  • Information and advice on how to prepare your bike and equipment for this challenge.

Hugh Brasher, Prudential RideLondon Event Director said: “We are delighted to welcome such a recognised brand into the Prudential RideLondon family. As an event organiser, we are constantly striving to make the participant experience truly memorable. Part of this is providing our riders with useful and engaging information and support before, during and after the event.

“Silverline Tools has a history of providing people with the right tools for the job. Making their expertise and experience available will give our riders the best chance of finishing on the day with knowledge and skills to take away.”

Rob Henry, Silverline Brand Manager said: “We’re thrilled to be partnering with Prudential RideLondon. As a brand that likes to connect with a wide and diverse audience, we love getting involved with big events like this. For Silverline, the event is more than just about cycling; it’s about getting out there and doing it - doing it yourself! It’s a fantastic opportunity, attracting keen cycling enthusiasts and families alike, and all while raising money for good causes. Bike tools are only a small part of our range of over 5000 tools and we think the event will be a great platform for raising awareness of the Silverline brand. We’re looking forward to supporting all riders on their journey to the Finish Line on the Mall in July!”

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