The Roxor Group has introduced two new roles: Chief Commercial Officer and National Sales Manager.

The Group owns Ultra Finishing Ltd, BC Designs (INT), Niko Ltd, Portabella Shaw, Shanghai PTB sanitary ware, and Fireclay Factory. It made several acquisitions in 2017 and plans on continuing to grow this year.

Its new Chief Commercial Officer is Paul Hollingworth. Hollingworth will sit on the Roxor Executive Board, responsible for all Sales, Marketing and Commercial activities across the group. He has extensive bathroom experience and knowledge from some of the leading global players in the market, having most recently been MD for Kohler in Europe, Middle East and Africa.

Meanwhile, the Group’s Ultra Finishing arm has recruited Lee Miles to the new role of National Sales Manager, supporting the success of its ‘bricks and mortar’ channels, currently running 22% ahead of the prior year.

Miles also brings with him many years’ experience in the sector with some big brands, coupled with a strong customer centric ethic and sales performance management toolkit.