NORTHAMPTON: International tool company Stanley Bostitch has announced details of its new trade campaign for 2010, which aims to show builders' merchants and tool retailers how easy it can be to make a strong profit margin from its range of air tools and accessories. The campaign is being supported by a quarterly promotion programme to help stimulate sales.
The campaign is based on offering simple promotions that allow merchants to sell a complete package at an attractive price, but without compromising on their profit margins.
For the first quarter of 2010 a range of 'combo kits' are available at reduced rates, which come with either a FN1664-E finish nailer, BT1855-E brad nailer, SB-2in1 brad nailer / stapler or a MCN150-E Strapshot metal connecting nailer, and includes new 110v kits that will appeal to onsite tradesmen.
To support merchant sales, Stanley Bostitch is also launching its ‘Made Easy’ campaign that will show end-users how easy it is to do a great job with their tools. This includes video footage giving brief summaries of key tools, which will be made available to stockists, should they wish to use it.
