TAMWORTH: Bristan Group has announced significant investment in its marketing team, with a number of new key appointments.
Adam Richold is to head the team as marketing director, responsible for the strategic direction of the group's Bristan, Heritage Bathrooms and Sirrus by Gummers brands.
He joins from British Gypsum and brings a wealth of experience of the building sector where he has developed and implemented product, market segment and channel plans, pricing strategies and major brand-building campaigns.
He will lead four marketing managers who will each be responsible for the marketing strategies of Bristan's four business divisions.
Richard Evans will be responsible for Bristan Trade, Karen Wise for Bristan Retail, Kaouther Montacer-Shilvock for Heritage Bathrooms and Fiona Bowyer, in the dual role of product and marketing manager for Sirrus by Gummers.
