Dunlop has appointed David Riddell as national account manager to help drive awareness of the Dunlop brand and increase sales with builders’ merchants and tradesmen throughout the UK.

Having worked for five years with manufacturer and supplier Knauf Drywall as a national account controller for retail operations and merchant activity, and with over 15 years’ experience in managing national accounts for a variety of commercial businesses, Mr Riddell brings a wealth of knowledge to his role at Dunlop Adhesives.

Of Mr Riddell’s appointment, Dunlop Adhesives’ brand manager Debi Bailey said: “The Dunlop brand is highly valued by our customer base and so it is of vital importance that we maintain a quality relationship with both our retailers and consumers moving forward. David’s appointment will not only help to further profile our iconic brand, but also maintain its esteem with the loyal customers we have attracted over the years. Here at Dunlop, we have every confidence that David’s impressive industry experience will help to achieve just that.”

The new position will involve key account management, liaising with existing clients and progressing sales opportunities with prospective customers.