Lance Corfield has been promoted to GROHE’s regional specification manager.

He brings with him expertise as business development manager within GROHE and from previous role at Roca UK. His primary role as regional specification manager will be to assist the sales manager and team in the northern area on projects, liaising with key contractors (merchants and suppliers) to develop relationships.

Maha El Kharbotly, managing director of GROHE UK, said: "We are delighted to welcome Lance to the team, who brings with him a wealth of knowledge and experience within the industry, and will help strengthen and grow our team globally."

Mr Corfield’s career spans over 12 years, working in key B2B and B2C roles. He said: "I am really excited about this new challenge at GROHE and maximising the potential I believe the company has in the projects market."