Washroom products specialist Cistermiser has appointed Paul Taylor as its new national sales manager.

Mr Taylor is joining the team from Geberit, where he enjoyed a successful career as regional sales director and senior specification manager. In his new role, he will focus initially on the Cistermiser brand, working with the sales team to develop and grow its share of the specification market.

Having worked within the plumbing and drainage industry for over 25 years, holding senior management positions with European groups including Geberit and Saint-Gobain, Mr Taylor is well versed in selling to consultants and contractors along with both major national and independent plumbing merchants.

“Over the years I have gained a broad cross-section of experience and knowledge, including the installations of hot and cold water piping systems, commercial drainage layouts, and water management systems, which means that I have a real insight into how to best support these retailing and installing plumbing products,” said Mr Taylor.

“My career started in the building industry, working in the merchant trade, focused quickly on heating and plumbing and then migrated naturally to the sanitary industry, which has quickly become the focus sector.

“This is a fantastic opportunity. I am really looking forward to helping Cistermiser embrace and capitalise on the many challenges that lie ahead.