Yale boosts merchants' bank holiday sales

Published:  28 April, 2014

The spring bank holiday is the perfect time for consumers to think about home improvement projects, and according to statistics* 41% of homeowners said they would rather pay a professional to carry out the work for them.

With this in mind Yale is supporting ‘National Home Security May Day’, a new initiative designed to provide professional installers with a campaign to drive demand for their services throughout May and beyond.

The campaign will highlight tips and solutions that will help keep consumers and their possessions safe and secure in time for summer.

The campaign will feature three weekly themes, each focusing on different aspects of home security between the two bank holidays (May 5 - May 26). Consumers will learn how best to effectively secure their doors and windows, protect their outdoor valuables, and what latest digital technology is on offer to improve security in the future.

Dave Herbert, head of marketing at Yale, said: “Unfortunately as the weather warms up we see a rise in outdoor thefts and opportunist burglaries. It is our responsibility as the UK’s leading security solutions provider to supply the guidance and products which will help keep the nation secure, while supporting the industry, increasing sales and creating demand from trade professionals which will boost profits as well as building awareness of summer security issues.”

*Statistics Halifax Home Insurance.

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