Baxi Commercial has expanded its sales team by appointing three new area sales managers.

Christine Thorne has worked in the plumbing and heating sector for nearly 30 years, and will now be responsible for the M40 and North London area. Paul Hawkins, who started in the industry as an apprentice plumbing and heating engineer, will look after the North East area. Finally, Russell Barker, who has been involved in the industry since 1983, will cover the East Midlands and Warwickshire area.

Their roles will see them develop business for Potterton Commercial boilers, Andrews Water Heaters and LZC products. Their key focuses will be to raise the company profile in their dedicated areas by gaining specification for the products via consultants, key contractors and local authorities.

Andrew Maclagan, managing director at Baxi Commercial, said: “We’re delighted to welcome Christine, Paul and Russell to Baxi Commercial.

“Each of them brings a wealth of experience and expertise to our team and we’re confident that they will not only help drive our sales strategy, but also ensure our customers receive the best possible service and support.”