Published:  03 September, 2014

The UK’s leading distributor of heating, plumbing and bathroom products, F & P Wholesale, has reaffirmed its commitment to offering exclusive product ranges for independent merchants with the introduction of the award winning Revive bio ethanol fire from The Naked Flame® which is available in either a brushed steel or matt black finish.

Launched at this year’s Hearth and Home exhibition in Harrogate, the fire – which was designed in house by commercial director Paul Wardell – beat off stiff competition from nearly 20 other entrants on the first day of the show to walk away with a prestigious industry award recognising design innovation.

As the name suggests, Revive can be installed to make better use of an ageing or defunct fireplace opening. The one box solution fits neatly into a 16 or 18 inch wide opening, instantly resolving the dilemma of how to have a real flame fire without the mess or expense or having to reline a chimney or fit a new airbrick. With a depth of only 6 inches (150cms) and an impressive 2.5kw output, it also enables new build homes that rarely have chimneys, to enjoy the beauty of a real flame fire.

Revive joins F & P Wholesale’s collection of clean burning bio ethanol fuelled fire products, providing yet another choice for merchants keen to stock alternatives to traditional fires. Available exclusively to F & P Wholesale customers, The Naked Flame’s® comprehensive collection of bio ethanol fires include: wall mounted, freestanding and portable models as well as models suitable for empty fireplace conversions. Additional accessories such as decorative pebbles, coals and logs can also be bought separately to add to the overall look of the fireplace.

Award-winning fire design Revive available exclusively from F & P Wholesale

Managing director of The Naked Flame®, Andrea Riley said: “Bio ethanol fires offer the ultimate in flexibility and affordability. With no need for a chimney or flue or any gas or electricity supply, they offer the perfect solution for modern living for those who want convenience but still want the beauty of a real flame. As ethanol is largely produced from the fermentation of waste vegetation, unlike some fossil fuels, it is totally sustainable.”

Shane Knight, category director for Bathrooms and Fires at F & P Wholesale commented: “At F & P Wholesale we understand the importance of continuing to offer independent merchants something different in the market that helps bolster their own proposition. The Revive fire is the latest in innovative and environmentally friendly fireplace design solutions available exclusively from F & P Wholesale, which in turn helps customers retain a competitive edge over internet retailers and national merchant chains.”

Customers can also download the new Fires & Stoves, Third Edition Guide, from the F & P Wholesale website: www.fpwholesale.co.uk/brochures. For further details on all The Naked Flame® products visit: www.thenakedflame.co.uk or call 02476 352556.

F & P Wholesale has nine dedicated Distribution Centres located around the UK and only sells products directly to independent merchants and retailers – this means all customers can be comfortable in the knowledge they are getting the best possible prices available. For further information or to locate your nearest Distribution Centre call 0116 256 7380 or visit www.fpwholesale.co.uk.

As well as information about the comprehensive product range, the F & P Wholesale website also provides an online ordering facility for existing F & P Wholesale account holders. Independent merchants, bathroom and fire retailers who don’t currently hold an F & P Wholesale trade account can complete an application online in a few simple steps. For more information visit www.fpwholesale.co.uk.


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