Bradfords Building Supplies have today announced a bold new advertising strategy as they continue to push the envelope in attracting trade audiences.
The campaign aims to move away from traditional billboards and towards targeted media space on site. Tradesmen will be given up to £1,000 to let out their prime advertising real estate, with Bradfords even covering the cost of the tattoo.
David Young, CEO, said of the campaign: “We’ve always favoured innovation and boldness as we seek to constantly remind the trade that when it comes to getting the job done, we’ve got your back.
“This new approach totally reflects that, and we’re proud to stand cheek to cheek with our customers as they work tirelessly in the gardens and homes of the South West. Get in touch, the sting of the needle will fade far quicker than the feeling of cold hard cash in your pocket”.
Those interested in taking part in this advertising opportunity are invited to email april.fools@bradfords.co.uk
