The company, which is celebrating its 40th anniversary this year, has announced the launch of its 2021 rewards programme for bathroom retailers and merchants.

Ideal Bathrooms is offering customers the chance to win a host of prizes every time they spend £1,400. Prizes include Amazon e-vouchers, Love2Shop e-vouchers, Samsung TVs, Nintendo Switch consoles, spa breaks, wireless headphones and much more.

The distributor is also working in partnership with sponsor Virtual Worlds to offer one lucky retailer a 4D theatre prize worth £18,000.

To take part in the 40th Anniversary Ideal Rewards scheme, customers must first be registered. Every time that customer spends £1,400, they will then have the opportunity to play a prize board to win a reward, through their own personalised microsite.

Stewart Perry, Ideal Bathrooms’ Marketing Manager, said: “We’re very excited to be launching such an amazing rewards programme in our 40th year. “This is our way of thanking and rewarding our loyal retailers, as well as bringing a digital element to a standard competition – making it easy for everyone to get involved.

“It’s also great for us to be partnering with Virtual Worlds – a fellow Milton Keynes Digital driven business – who are offering such a generous prize which will greatly benefit the winning retailer and their customers.

Retailers who register for the programme between January 15th – 22nd will also benefit from Ideal Bathrooms’ early bird offer, in which they will receive three bonus boards (worth £4,200) for just registering giving them three opportunities to win a prize straight away.

For more information, or to register for a trade account to participate in the promotion, visit ideal40rewards.com.