Team IBC is riding from Land’s End to John O’Groats in March to raise money for the Unitas OnSide Youth Zone – all without leaving their homes.

Alongside sister company C3, the IBC Buying Group has pledged to raise money for the OnSide Youth Zone charity, which provides venues and activities for young people across the UK to help them learn and develop vital life skills.

Led by Commercial Director Dave Robertson, the IBC team will take part in the #GreatStridesForYouth challenge and cycle the 980-mile course from Lands’ End to John O’Groats over nine gruelling days from 24th March to 1st April.

Robertson will be covering the full distance from his home, cycling the nine stages on a static road bike – more than 100 miles every single day. He will be continuing his work with IBC at the same time, with the entire challenge streamed live online so that IBC colleagues, Suppliers and Members can join in, sponsor him and cheer him on – and even hold meetings while he is cycling!

Other IBC team members will also be taking part in many of the stages, with all sponsorship money raised going to the OnSide Youth Zone. IBC, as part of the AllNeeds Group, is proud to be a patron of the charity, supporting in particular the local centre Unitas, which is based in Barnet, North London.

IBC is also encouraging the industry to join in and participate in at least one of the stages with Robertson.

Every day, details of Robertson’s progress will be posted on social media, together with facts about the OnSide charity..

For more information on the IBC charity challenge, or to find out how to get involved, dial 01327 317602 or email charity@ibcbuyinggroup.com   

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