ForgeFix turns fastening into an art

Published:  08 May, 2017

ForgeFix has donated a portrait of David Bowie, created using 4000 of the company's ForgeFast elite performance woodscrews, for sale at a charity auction.

The picture, which is a 1.2m by 1m portrait of music icon David Bowie, sold for £1000 at the silent auction which was held at the NMBS Gala Dinner in April.

All proceeds from the sale have been donated to CRASH – the construction industry charity which supports homeless and hospice charities with free advice, practical assistance and financial aid.

The Bowie picture comes from a series of similar images which ForgeFix has dubbed ScrewsArt. Other portraits include an image of boxing legend Muhammad Ali.

ForgeFix began creating the portraits as a way to demonstrate the capabilities of its ForgeFast woodscrews. All of the ScrewsArt portraits were created with the help of existing and potential customers who attended ForgeFast launch events, and by visitors to ForgeFix stands at various trade shows and exhibitions over the last nine months.

People were asked to insert screws into a template so they could experience some of the benefits to using the ForgeFast range first-hand.

Brian Trevaskiss, marketing manager at ForgeFix, said: "We first came up with the idea of creating the ScrewsArt portraits as fun way of enabling potential buyers of ForgeFast to get hands-on with the range.

"We felt it was important to do something worthwhile with the resulting portraits such as using them to benefit charities. We're delighted the Bowie picture proved so sought after in the silent auction at the NMBS Gala Dinner and that it's ultimately raised so much money for CRASH."

To see the David Bowie ScrewsArt portrait being created, visit https://www.youtube.com/watch?v=pTZ8q2J1n2A.

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