Wickes has launched a new loyalty programme exclusively for trade customers – called Wickes TradePro – offering 10% off purchases in-store or online throughout the year, with no minimum spend.

Available now, trade customers can sign up for free via the Wickes TradePro app, in store, online or via phone to begin saving within 24 hours. Created to ensure shopping at Wickes is always cheaper for trade customers, according to the company, the Wickes TradePro app will allow trade customers easy access to their discount, alongside a handy store locator with opening hours.

Wickes TradePro members will also be first to find out about new products, latest offers and time-limited discounts. There will also be extra rewards and benefits for members throughout the year, together with exclusive entry to competitions through the brand's English Football League (EFL) partnership. Trade customers will be able to obtain their 10% discount through the Wickes TradePro App or via an email voucher.

David Elliott, Wickes Direct Marketing Manager, said: "We value our trade customers and have listened carefully to their needs, which is why we're excited to announce the launch of our new Wickes TradePro loyalty programme. This discount is a guarantee to our trade customers that their shop will always be cheaper.

"Wickes TradePro is a very competitive offering, exclusively for professionals, and will enable them to provide a better service to their customers, with the option to pass on savings."

To celebrate the launch of Wickes TradePro, Wickes is offering its Wickes TradePro members an exclusive 15% off on purchases made in store, every Monday throughout July and August.

Trade customers can sign up for the Wickes TradePro discount card by visiting www.wickes.co.uk/trade/sign-up, calling 0330 123 9984, signing up in store or by downloading the Wickes TradePro app and registering.