The Finishing Post constructs campaign for Builders Merchants Ridgeons

Published:  30 August, 2017

Suffolk based design and marketing agency, The Finishing Post, has developed a campaign promoting Ridgeons new e-commerce website for both online and in-store, across all 26 Ridgeons branches in the East of England.

The eye-catching designs demonstrate the simplicity of the websites’ Click & Easy and Click & Collect shopping facility and reminds those browsing in-store, they can also ‘Save time. Order online’.

Life-size in-store colleague cut-outs remind shoppers they can open an account and click and collect, within two hours of ordering, from 26 Ridgeons outlets across the East of England.

Alex Sutton, Creative Director at The Finishing Post said: “We are thrilled to introduce our designs across Ridgeons website, in-store, brochures and their on-going promotion, communicating to shoppers the time saving benefits of the new e-commerce website.”

As well as click and collect, Ridgeons, the East of England’s largest independent timber and builders merchants, offers free delivery on orders over £200, stock checks for individual branches, trade accounts with personalised pricing and calculator functions for key products such as bricks, blocks, decking and floorboards.

The website will continue to be updated with stock and more than 15,000 products will be added by the end of the year to ensure Ridgeons customers can access all the materials and tools they need from one easy access portal.

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