Boad takes helm at Ideal Standard

HULL: Keith Boad has been named UK managing director of bathroom solutions company, Ideal Standard.

Mr Boad will take up the position at the end of April. He will report to vice president of Western Europe, Roger Cooper.

Mr Boad has extensive commercial experience in developing businesses across different categories and channels from Whitbread (Stella Artois) to ICI (Dulux) where he was retail sales director and latterly, general manager for the Dulux Decorator Centres before his most recent role as sales director for ScottsMiracle Gro.