BRISTOL: Lafarge Plasterboard, one of the UK's leading plasterboard and drylining systems manufacturers, has launched a competition in partnership with builders' merchants across the UK to offer one lucky customer the chance to win a new kitchen or bathroom.

‘Clean Up in 2010' centers around GTEC Aqua Board, Lafarge's gypsum-based solution for wet area applications. Customers who purchase GTEC Aqua Boardfrom any Lafarge stockist will automatically be entered into the prize drawto win a kitchen or bathroom courtesy of Lafarge.

GTEC Aqua Board is claimed to be the UK's first gypsum-based board for use in high humidity and wet areas for both internal and external applications.

It can be usewd as a tile backing board or can be painted, giving the user extra flexibility in designing their bathroom, kitchen or wetroom.

Sioned Webb, trade marketing and communications manager of LafargePlasterboard, said: "The promotion is a great way to offer customers something extra, while helping builders' merchants' staff to learn more about GTEC Aqua Board and pass on our expertise to their customers."

The competition runs until 31 December 2010 and several builders' merchants are already enjoying the extra footfall in their branches.

Participating branches will be supported with promotional merchandise and point-of-sale material supplied by Lafarge Plasterboard.

For more information about the competition and how to become involved, visit the website.