LONDON: B&Q is to help its 30 000 employees to reduce their energy bills and their carbon footprint with a programme of "eco-incentives" that could save up to an estimated £4.2m in cash and over 19 000 tonnes of carbon dioxide the company said.

The programme is part of B&Q's endorsement of the Prince of Wales' Start initiative launched earlier this year. B&Q is offering staff, over the next three months, discounts on energy saving bulbs, insulation and energy efficient thermostats.

The cash and CO2 saving comes from savings the company expects its staff will make on their household energy consumption.

Euan Sutherland, chief executive of Kingfisher UK said: "We want to make it easier for our colleagues and customers to green up their homes and we hope that our support of the Prince of Wales' Start initiative together with the investment we are making in special discounts on eco products for our employees will mean that as many of us as possible will be able to make a start in our own homes."

An intranet forum has also been set up for staff to share green tips and stories.

Cash prizes will be given out for the best eco ideas, and colleagues can nominate each other for an eco hero award for changes they have made to their home, community, workplace or lifestyle.