LEAMINGTON SPA: In two weeks, the Plumb Center and Parts Center iPhone application is already proving to be a huge hit with installers.

At its simplest, the application allows installers to locate their nearest branch quickly and easily, promises to keep them up-to-date with the latest offers and promotions, and shares all of the industry news.

Julie McLean, Plumb and Parts Center's head of marketing, said: "We are always looking for ways to further develop the relationship we have with installers - being able to have a direct dialogue with them and keep them as informed as possible about new developments and offers is key.

"Not only will that make their life easier, but it will also ensure they are offering the best possible solutions to their customers. I would encourage all installers to download it."