ANDOVER: Danish brassware manufacturer Damixa has opened the doors to its spacious new showroom at Croydex’s UK headquarters.

The new space showcases Damixa’s collection of kitchen and bathroom brassware, with each collection in its own defined area for maximum impact and visual clarity in the company’s 200sqm of showroom space.

The brassware is displayed on pale timber to give the showroom a contemporary Scandinavian feel which reflects the design ethos of Damixa’s Danish roots. Products are organised logically to make browsing enjoyable and easy.

Trade customers and distributors can watch the latest training videos and modules on TV screens in the showroom’s welcoming and spacious training area. Learning about the innovative technology that lies behind much of Damixa’s brassware will prove an invaluable sales tool when it comes to explaining the benefits to end customers.

Trade sales director Julian Williams comments: “This spacious new showroom is a boon for our trade customers, who will enjoy getting up close and personal with the full product range of Damixa’s stunning brassware. The stylish Scandinavian-style showroom provides an ideal backdrop to the products and we are confident that it will be met with the highest praise from our trade customers.”