UK: This year the Brick Development Association (BDA) will further promote the merits and benefits of brick with the launch of yet another exciting and comprehensive marketing campaign, as it continues to increase the awareness and recognition of brick as the material of choice for all key decision makers in the UK construction industry.
Continuing with the ‘Think Brick’ brand supporting one of the construction industries’ most highly respected trade associations, the main purpose of this campaign is to focus on the natural virtues of brick and with the aim to dispel common misconceptions.
The messages are clear and concentrate on three key areas:
- Brick is better for the environment: Brick supplies local communities and is manufactured using local resources, minimising impact on the environment.
- Brick is built to last: Brick resists the worst weather conditions and has been proven to last for centuries. Building in brick guarantees low maintenance and long-term building performance.
- Brick is low cost: Brick costs less than you might think. A study by the Royal Institute of Chartered Surveyors (RICS) has proven that brick is more cost-effective than any of its rivals.
With a targeted advertising campaign running alongside a dedicated PR programme and the annual Brick Awards event, not to mention direct mail and promotional material, you will not fail to see the BDA’s dedication and commitment to the brick and construction industries.
