Continuing with its strategy of boosting the consultant and specifier support side of its business, water heating specialist Heatrae Sadia has increased its commercial specification team with five new field appointments.

Operating in the north of England are James Oates who will be responsible for the north east and Sherie Evans who will be covering the north west and the Midlands.

The southern part of the team is being strengthened by Steve Piercy, who will be covering the south west; Dave Lancaster who is responsible for the south central area - which includes Sussex, Surrey & Kent; and Ray Lee, who takes on East Anglia and the northern Home Counties.

Simon Russell, head of commercial specification for Heatrae Sadia, said: “Our expansion into the specification sector continues to go from strength to strength with established team members Craig Chamberlain and Tim James doing excellent work in the London area, and now I am delighted to have James, Sherie, Steve, Dave & Ray all on board too. All my specification managers are experienced Heatrae Sadia personnel, and with the back up of our seven strong specification hotline team based in Norwich, will bring a wealth of technical knowledge to support the specifier.

“Since we focused our efforts on increasing our presence in 2010, we have made significant progress and the addition these new team members will allow us to develop our place in the market even further.”