UK: The ‘I Love Independents’ campaign was launched in February this year with the core objective of raising the many benefits the professional tradesman and end user gain from trading with the Independent Merchant.

NMBS are excited to share with you the latest upcoming initiative, which is the ‘I Love Independents’ day challenge on the 4th July 2011.

The winners of the challenge will be the Independent Merchant and Supplier who generate the most awareness of the benefits of trading with Independents on 04th July.

There are many ways for members and suppliers to get involved on the day from holding breakfast mornings to downloading the ‘I Love Independents’ poster and taking pictures of their staff and customers and including the photos on their website and social media sites.

To register for the challenge and to see a full list of suggested ideas of how to get involved in the challenge visit www.iloveindependents.co.uk/Enterthechallenge.

Dean Hayward NMBS marketing communications manager comments: "The ‘I Love Independents’ Day Challenge is a great way to showcase the many benefits that Independents offer and we hope that the professional tradesman and end user will become as passionate at trading with Independents as we are at NMBS."