WEST MIDLANDS: Thomas Dudley, which produces the Dudley range of products, has introduced the ‘ProFit Plus’ rewards programme exclusively for the trade.
It means that every time an installer buys a Dudley Turbo 88 syphon, Hydroflo inlet valve, Miniflo and Vantage concealed cistern, Illusion wall-hung sanitaryware frame or Electroflo infra-red tap, they’ll find a ProFit Plus points sticker inside.
These points can then be collected and exchanged for high street shopping vouchers worth between £5 and £35 or Thomas Dudley branded workwear.
Roy Seaward, divisional sales director at Thomas Dudley explained: “Our products have been designed to make installation and servicing as simple as possible. As such, installers nationwide are exceptionally loyal to the Dudley brand and we have developed ProFit Plus to thank them for this loyalty.
“The Profit Plus scheme is easy to use and enables installers to collect their points using a card distributed in Dudley leaflet dispensers at plumbing merchant trade counters and via our new ProFit Plus website.”
